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Prepare to immerse yourself in the intricate world of coffee, encompassing every facet from the coffee bean to establishing a flourishing business. Whether your ambition is to start a coffee business or to nurture your own coffee roastery, Valerian’s Podcast is here to help to inspire you. Our podcast features in-depth discussions with industry leaders, designed to impart essential insights into coffee cultivation, coffee roasting mastery, precision brewing, and, most importantly, the critical steps on how to start a profitable coffee business successfully. Our distinguished guests, revered for their contributions to the coffee industry, generously share their wealth of knowledge, exclusive strategies, and well-guarded trade secrets, offering you a comprehensive toolkit to not only initiate but also expand your coffee roasting enterprise. Whether you are a dedicated coffee enthusiast with aspirations of transforming your love for coffee into a profitable venture or a budding coffee entrepreneur poised to embark on this exhilarating journey, Valerian’s Podcast is your ultimate reservoir of industry knowledge and motivation. Elevate your coffee aspirations and embark on this immersive journey. Savor your favorite brew, find a comfortable space, and kickstart your voyage toward coffee business triumph. Tune in to Valerian’s Podcast now and let it be your guiding light on the path to realizing your coffee business dreams!
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Monday Oct 19, 2015
Monday Oct 19, 2015
In this episode, I talk with Benjamin Mayers about how he started his coffee roasting company, 1000 Faces Coffee. He started the company with one roaster, one container of coffee and an idea to prove to coffee growers that it is possible to make a living while producing coffee with sustainable growing practices in mind. Ben tells us about the initial investment they put into this project, and how a slow-growing company can be an advantage when your goal is also to learn through the process of building the company. We will talk about our experiences of getting our initial wholesale customers, and Ben will give you a roadmap for how to approach your first wholesale customer. The key word here is compassion — understanding the place your potential wholesale customers are coming from, what are their needs, and what is their view on life. Ben will also reveal why he enjoys making mistakes and why should you make mistakes too, and sometimes even need to fail. 1000 Faces is using Diedrich as a production roaster and Behmor for sample roasting. Before they got their Behmor they used a barrel sample roaster. Why did they decided to “downgrade” ? I love to discuss how people select their coffee portfolio, and Ben was kind enough to share. We will talk about the advantages of having a small vs. big portfolio, and why you should select one over the other. In 2013, 1000 faces won the Good Food Award. For me it was a great opportunity to ask if a coffee award like this makes a difference in our business? Is it the same as winning the Aeropress World Championship? Enjoy!
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