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Prepare to immerse yourself in the intricate world of coffee, encompassing every facet from the coffee bean to establishing a flourishing business. Whether your ambition is to start a coffee business or to nurture your own coffee roastery, Valerian’s Podcast is here to help to inspire you. Our podcast features in-depth discussions with industry leaders, designed to impart essential insights into coffee cultivation, coffee roasting mastery, precision brewing, and, most importantly, the critical steps on how to start a profitable coffee business successfully. Our distinguished guests, revered for their contributions to the coffee industry, generously share their wealth of knowledge, exclusive strategies, and well-guarded trade secrets, offering you a comprehensive toolkit to not only initiate but also expand your coffee roasting enterprise. Whether you are a dedicated coffee enthusiast with aspirations of transforming your love for coffee into a profitable venture or a budding coffee entrepreneur poised to embark on this exhilarating journey, Valerian’s Podcast is your ultimate reservoir of industry knowledge and motivation. Elevate your coffee aspirations and embark on this immersive journey. Savor your favorite brew, find a comfortable space, and kickstart your voyage toward coffee business triumph. Tune in to Valerian’s Podcast now and let it be your guiding light on the path to realizing your coffee business dreams!
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Wednesday Feb 17, 2016
Wednesday Feb 17, 2016
Some of the most popular episodes of this podcast were about opening a cafe with Gwilym Davies. I decided to go deeper into this topic with my virtual barista mentor, Devorah Freudiger, who helps open cafes for the rapidly growing San Francisco Bay Area brand Equator Coffees and Teas. Devorah will tell us what the main criteria should be for selecting a cafe location, what kind of businesses do you want as your neighbors, and answers the question whether it's good to have a big coffee chain in your neighborhood. Once you set up your location, you will need to hire baristas. What is more important, personality or skills? We will also discuss your favorite topic: what kind of espresso makers, grinders and technology to use in your cafe, and what Devorah considers the most important features when selecting these beasts. We will talk about the menu: are sweet drinks a good idea? How about drink sizes? What about non-coffee items, how do they improve your check average?
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