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Prepare to immerse yourself in the intricate world of coffee, encompassing every facet from the coffee bean to establishing a flourishing business. Whether your ambition is to start a coffee business or to nurture your own coffee roastery, Valerian’s Podcast is here to help to inspire you. Our podcast features in-depth discussions with industry leaders, designed to impart essential insights into coffee cultivation, coffee roasting mastery, precision brewing, and, most importantly, the critical steps on how to start a profitable coffee business successfully. Our distinguished guests, revered for their contributions to the coffee industry, generously share their wealth of knowledge, exclusive strategies, and well-guarded trade secrets, offering you a comprehensive toolkit to not only initiate but also expand your coffee roasting enterprise. Whether you are a dedicated coffee enthusiast with aspirations of transforming your love for coffee into a profitable venture or a budding coffee entrepreneur poised to embark on this exhilarating journey, Valerian’s Podcast is your ultimate reservoir of industry knowledge and motivation. Elevate your coffee aspirations and embark on this immersive journey. Savor your favorite brew, find a comfortable space, and kickstart your voyage toward coffee business triumph. Tune in to Valerian’s Podcast now and let it be your guiding light on the path to realizing your coffee business dreams!
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Thursday Oct 08, 2015
Thursday Oct 08, 2015
Have you ever wondered what coffee importers do besides taking our hard-earned money? Well if you did, this episode is for you. In this episode, Jean Heylen from 32 Cup will tell us how the coffee gets from its origin to our roasters. I asked him his opinion on direct trade--when roasters buy coffee directly from the farmer. He will give you the good and the bad aspects of this kind of relationship. I tortured him with questions about samples: when is he happy and when he's not happy to send out samples to his customers. If you decide to go and source your own coffee, listen to him explain his ways of finding gems in the coffee-producing world. I get so many requests for helping to unload green coffee, and finally I had the chance to ask how farmers and producers can contact a coffee importer who can help them to sell their coffee. Finally Jean will reveal what is the ideal customer relation for a coffee importer. Enjoy!
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