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Prepare to immerse yourself in the intricate world of coffee, encompassing every facet from the coffee bean to establishing a flourishing business. Whether your ambition is to start a coffee business or to nurture your own coffee roastery, Valerian’s Podcast is here to help to inspire you. Our podcast features in-depth discussions with industry leaders, designed to impart essential insights into coffee cultivation, coffee roasting mastery, precision brewing, and, most importantly, the critical steps on how to start a profitable coffee business successfully. Our distinguished guests, revered for their contributions to the coffee industry, generously share their wealth of knowledge, exclusive strategies, and well-guarded trade secrets, offering you a comprehensive toolkit to not only initiate but also expand your coffee roasting enterprise. Whether you are a dedicated coffee enthusiast with aspirations of transforming your love for coffee into a profitable venture or a budding coffee entrepreneur poised to embark on this exhilarating journey, Valerian’s Podcast is your ultimate reservoir of industry knowledge and motivation. Elevate your coffee aspirations and embark on this immersive journey. Savor your favorite brew, find a comfortable space, and kickstart your voyage toward coffee business triumph. Tune in to Valerian’s Podcast now and let it be your guiding light on the path to realizing your coffee business dreams!
Episodes
Sunday May 17, 2020
Sunday May 17, 2020
Nick Walton is a rebel... was a rebel. He grew up on a milk farm, but his revolutionary attitude towards his parents drove his dad to say "enough! Time to grow up!" Nick's coffee story starts with sleeping in a car while homeless. Was this the push he needed to take life seriously, which finds its conclusion in a mysteriously-named coffee roasting company Flag and Wire? I will let him tell the story.
As fascinating Nick's story is, our conversation is not only about him. We dig in into concrete strategies and tips for every coffee entrepreneur.
We start with advice on naming your company. Nick and his wife hired a naming consultant. I wanted to know how that worked for them, was it worth it?
Nick shares his very interesting take on passion in the coffee industry, and how his custom-built air roaster irritated other coffee professionals.
We also discuss our experiences with different channels when it comes to selling coffee. Where are they getting results, wholesale, grocery stores, a web shop?
Finally we gave some love to a few wine producers. Since we recorded the podcast remotely early in the day, we did not pop any wine this time, but we discussed our favorite wine makers.
My suggestion was from Rachel Ryan - Sierra Foothills Chardonnay, and Nick suggested wine makers like Eyrie Vineyards, A to Z, Brooks Wines.
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