Coffee is ME - Start Your Coffee Business

Kelly and Brandon are lucky to grow, process, roast and serve their coffee. They are in full control over the quality from the seed to cup. In this two episodes they will tell their fascinating story starting a coffee farm and a coffee roasting company in Hawaii. As always I use special interrogation techniques to extract plenty of wisdom about their branding, website, Instagram, social media also how to roast properly Hawaiian coffee and finally how to purchase a coffee roasting company.

Stephen Leighton answers your questions about roast profiles, the new flavor wheel, barista skills and much more.

In this episode we are continuing having fun with Stephen Leighton from Has Bean -- one of the pioneers of specialty coffee in Europe and also one of the pioneers of coffee videos on YouTube. How does it feel to make your first videos? How does it help your brand and whether it helps all the time. Also in this episode I will ask Stephen how would he start a coffee company if he would not have Has Bean. Interestingly his answer is not what we are accustomed to.

How did has bean become one of the icons of the European coffee scene? Check out the latest episode with Stephen Leighton and get inspired to do the same... if thats what you fancy.

Questions about starting or running your cafe with Devorah Freudiger fro Equator Coffees and Teas

In this episode we continue our journey of starting a cafe. We are going to talk about your baristas and how can you make them feel that they are part of the company. Next we are going to talk about the soft opening which can help you with testing your cafe concept, logistics, efficiency, quality control and even start to spread the word that your coffee is ready to open. When does the coffee turn profitable? Devorah will tell you what to expect and how fast did their cafes turn profitable. Would you drop a cafe which will butcher the quality of your coffee? We share our views on this, it is only fair that you share yours. You can do so for example in our Facebook group. How can you score a VIP wholesale account like French Laundy ?(runs under famous Chef Thomas Keller) Finally - Super automatic espresso machines, shall you use them? "… oh… what? what?" I know what you think, but you do want to listen to this Devorah has amazing take on this.

Some of the most popular episodes of this podcast were about opening a cafe with Gwilym Davies. I decided to go deeper into this topic with my virtual barista mentor, Devorah Freudiger, who helps open cafes for the rapidly growing San Francisco Bay Area brand Equator Coffees and Teas. Devorah will tell us what the main criteria should be for selecting a cafe location, what kind of businesses do you want as your neighbors, and answers the question whether it's good to have a big coffee chain in your neighborhood. Once you set up your location, you will need to hire baristas. What is more important, personality or skills? We will also discuss your favorite topic: what kind of espresso makers, grinders and technology to use in your cafe, and what Devorah considers the most important features when selecting these beasts. We will talk about the menu: are sweet drinks a good idea? How about drink sizes? What about non-coffee items, how do they improve your check average?

How does specialty grade coffee doing in Iran? Reza Kosar from SAM cafe will let you know.

Discussing web presence and social media with Henry Wilson from Perfect Daily Grind. In this episode you will learn what platform and web host to use for your web sites, how to use Facebook and Instagram to improve your social reach and we will give you few tips how to use email marketing so your customers will be excited to get your emails.

Listeners questions about how to ask for green coffee samples, how to network and buy coffee directly from origin, how to create relations with coffee farmers and much more. We will also go a bit off topic and talk about interesting concept like Bulletproof coffee and not so interesting concept losing weight with green coffee. As always thank you for tuning in!