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Prepare to immerse yourself in the intricate world of coffee, encompassing every facet from the coffee bean to establishing a flourishing business. Whether your ambition is to start a coffee business or to nurture your own coffee roastery, Valerian’s Podcast is here to help to inspire you. Our podcast features in-depth discussions with industry leaders, designed to impart essential insights into coffee cultivation, coffee roasting mastery, precision brewing, and, most importantly, the critical steps on how to start a profitable coffee business successfully. Our distinguished guests, revered for their contributions to the coffee industry, generously share their wealth of knowledge, exclusive strategies, and well-guarded trade secrets, offering you a comprehensive toolkit to not only initiate but also expand your coffee roasting enterprise. Whether you are a dedicated coffee enthusiast with aspirations of transforming your love for coffee into a profitable venture or a budding coffee entrepreneur poised to embark on this exhilarating journey, Valerian’s Podcast is your ultimate reservoir of industry knowledge and motivation. Elevate your coffee aspirations and embark on this immersive journey. Savor your favorite brew, find a comfortable space, and kickstart your voyage toward coffee business triumph. Tune in to Valerian’s Podcast now and let it be your guiding light on the path to realizing your coffee business dreams!
Episodes
Wednesday Sep 16, 2015
Wednesday Sep 16, 2015
Did the last episode motivate you to start a coffee cart? It certainly made my brain tick. What is the next logical step after a coffee cart? More coffee carts? In this episode, Gwilym Davies will talk about synergy, starting a joint venture with a business that shares your values but is in a different industry. This was one of Gwilym’s stops on the way to opening his Prufrock Coffee. We will talk about the importance of passion when building your coffee business. We will try to avoid cliches. According to Gwilym, you might not need expensive equipment to start a cafe, all you need is to … DO IT. He reveals the example of a very successful cafe where customers were waiting in line for 45 minutes — and the cafe didn’t even have an espresso machine. There is much more in this episode, including why you should not copy existing businesses if you really want to succeed, how important the quality of your coffee is, and the ideal relationship between the cafe owner/barista and the roaster. Gwilym shares many other ideas, and if you want to discuss them or you have a question, join our Coffeeis.ME Facebook group. The easiest way to do so is to go to coffeeis.me website and click “Community” on the top menu. That will take you to the Facebook page; simply apply and I will approve you.
Friday Aug 28, 2015
Friday Aug 28, 2015
In this episode I will interview Gwilym Davies, who changed the coffee scene in London, won the 2009 World barista Championship, and, despite the fact that he trains the best baristas on the world and is a judge in the most prestigious barista competitions, once said that “espresso is disappointing”. In this episode, we will talk with Gwilym about his experience starting and running a coffee cart in London. Coffee carts are one of the best ways to get into the coffee business; they are very low risk and tons of fun. We will talk about the business versus creative side of a venture. A lot of us wanted to start a business because we love coffee, but is having a coffee business the same as working with coffee? Gwilym will reveal a risk factor for coffee roasters that cafe owners do not have and enjoy! You will hear from my voice that I got a brain freeze. He will tell you what made him start his coffee cart, how he found a partner in crime, how they built their business and run it on a very tight budget, and much more. You can find notes for this episode here: https://coffeeis.me/coffee-cart/
Wednesday Aug 26, 2015
Wednesday Aug 26, 2015
Ryan will share his experience with crowdfunding his business. He raised $6000 on IndieGoGo, which will help him to start his coffee roasting business. Ryan will share also other perks of doing crowdfunding like letting the world know that you are coming or finding real estate or other potential investors. I will share Green Plantation's story of funding Handground on KickStarter. Join us and let's discover the power of crowdfunding. If you have personal experience with crowdfunding you are welcome to share in our Facebook group Coffeeis.ME.
Thursday Aug 06, 2015
Thursday Aug 06, 2015
In this episode of coffeeis.me podcast we will talk about how to select your brand name. I will share a mistake I made when selecting the name of my company - Green Plantation - and how we fixed it. How to get an time proof logo for your brand starting from $5. Ryan will reveal what is he doing with social media before the launch. We will have a short discussion on how popups can help build your email list. Would they annoy your customers? Do you like this podcast? Review us on iTunes and help us to get more listeners. Thanks!
Monday Jul 20, 2015
Monday Jul 20, 2015
In this episode I will interview Ryan O'Rourke about how he prepared to start a coffee roasting company. Ryan is starting Ironclad Coffee Roasters in Richmond, Virginia. In this episode, Ryan talks in detail about how he selected his production roaster, how he goes about buying green coffee and selecting an importer, his portfolio and pricing policy. The AHA! moment for Ryan came through getting to know Has Bean and its coffee subscription service. Ryan also mentions his virtual mentor Stephen Leighton , CEO of Has Bean. We have a short chat about the advantages and complications of connecting a cafe with a roastery. Ryan reveals why he decided to start his venture in Richmond and we talk about his competition: Lamplighter Roasting Company, Blancharts. We finish with Stephen Leighton and his amazing strategy for keeping coffee fun and avoiding snobbery. Enjoy and do not forget to leave us reviews.
Thursday Jul 09, 2015
Thursday Jul 09, 2015
In this episode Willem Boot talks about the past and future of Central American coffee, reveals the hidden gem of the region and describes how to start a successful coffee farm.
Wednesday Jul 08, 2015
Wednesday Jul 08, 2015
What is Coffeeis.me and why would you benefit from listening to it? This episode #0 will explain all that, plus introduces the host Valerian Hrala. Did you know he used to drink Turkish coffee in Kosovo?
Monday Apr 27, 2015
Monday Apr 27, 2015
Willem talks about the Central American coffee and his coffee farm La Mula, gives tips how to start a coffee farm. Let me know what you think. THANKS.