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Prepare to immerse yourself in the intricate world of coffee, encompassing every facet from the coffee bean to establishing a flourishing business. Whether your ambition is to start a coffee business or to nurture your own coffee roastery, Valerian’s Podcast is here to help to inspire you. Our podcast features in-depth discussions with industry leaders, designed to impart essential insights into coffee cultivation, coffee roasting mastery, precision brewing, and, most importantly, the critical steps on how to start a profitable coffee business successfully. Our distinguished guests, revered for their contributions to the coffee industry, generously share their wealth of knowledge, exclusive strategies, and well-guarded trade secrets, offering you a comprehensive toolkit to not only initiate but also expand your coffee roasting enterprise. Whether you are a dedicated coffee enthusiast with aspirations of transforming your love for coffee into a profitable venture or a budding coffee entrepreneur poised to embark on this exhilarating journey, Valerian’s Podcast is your ultimate reservoir of industry knowledge and motivation. Elevate your coffee aspirations and embark on this immersive journey. Savor your favorite brew, find a comfortable space, and kickstart your voyage toward coffee business triumph. Tune in to Valerian’s Podcast now and let it be your guiding light on the path to realizing your coffee business dreams!
Episodes
Monday Nov 16, 2020
Monday Nov 16, 2020
In this podcast I welcome back Marcus Young from Boot Coffee.
This is an episode where we discuss the most common questions we get from our consulting clients. No, you do not have to pay a dime for this, but a review on Apple Podcasts is welcome. Thanks.
We start the podcast with a discussion about designing a roast profile. Is there such a thing as a correct approach? How many roast profiles should a roasting company have?
Then I put a gun to Marcus's (and my head) and force us to come up with only one roast profile for a new startup. How would it look and why? Only one way to find out: click that Play button.
When starting a coffee roasting business, you most likely will have a limited budget and will have to compromise on the quantity of green coffee you can purchase. Each of us came up with three types of coffees we would want to launch with. Spoiler alert: one of them is a decaf. What? Yes, decaf. Why? Find out in this episode of the podcast.
Should a coffee roasting startup buy their coffee through direct trade or use an importer? If you go with an importer, Marcus (a former green coffee trader himself) will give you a few tips on how to develop relationships with importers.
Finally, in this episode we revisit the ideal size of a coffee roaster. Finally we agreed on something with Marcus! :)
We hope you will have as much fun listening to this podcast as we had recording it.
We have officially launched Black Friday deals, hence this is the Black Friday edition. Until December 1st, 2020 you can enjoy one of these deals. Use coupon code: coffeeisme
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